The company currently has a wide network of specialized distributors with which it is able to deliver its products to 55 countries in Europe, America and Asia-Pacific, with a subsidiary in China, KUBUS SUZHOU BIOTECHNOLOGY, which is in charge of this huge market.
In the KUBUS technical-sales department there are 7 technicians with multidisciplinary training and technical experience distributed by geographical areas to serve end customers and maintain business relationships with distributors.
Trading capacity
USA – Juan Carbonell juan@kubus.es
Mexico – Marina López marina@kubus.es
Latin America – Rafael Pallás rtpallas@gmail.com
Spain – Nacho Plaza nacho@kubus.es
Europe Center – Adolfo Molejón adolfo@kubus.es
Vietnam, Asia Pacífico – Jose Antonio García Ruvalcaba jose@kubus.es
China – Gonzalo Fernández gonzalo@kubus.es
Santiago Martín
Director
Sofía Martín
Veterinarian, marketing manager and, responsible for company communication, advertising campaigns, market opinion analysis, brand renewal and product promotion. Key elements of its management are the launch of the new catalog with an aesthetic much more in line with the current times, complete renovation of the website with a radically improved interaction with the Internet user and direct contact with all those people who today already take for granted that everything they need can be found on the Internet.
José Antonio García Ruvalcaba
Zootechnician Veterinarian, MSc in Animal Production, Director of the Technical-Commercial Service Asia Pacific and KAM (Key Account Manager) and Coordinator of the Department. Trading He is responsible for the company’s expansion project in Asia among other functions. In Asia, it participates in the creation of the distribution network mainly in Vietnam, Philippines, Thailand, Singapore, South Korea and in the opening of the market in China until the foundation of the subsidiary KUBUS SUZHOU BIOTECHNOLOGY, as well as in the fulfillment of specific orders in Japan, Indonesia and Myanmar. It also serves the Brazilian market and the Spanish regions of Valencia, Catalonia, Aragon and Murcia.
Rafael Tomás Pallás Alonso
Veterinarian, Specialist in Genetic Selection and Improvement and Livestock Artificial Insemination. With more than 30 years of experience in the world of swine genetics and reproduction, he is the Technical Director of KUBUS Veterinary Services, advising large customers and distributors, mainly in Latin America and large accounts in Spain. He is the Scientific Director of the International Congress of Swine Reproduction Dr. Santiago Martín Rillo.
Marina López Rosas
Zootechnical Veterinarian. Master in Porcine Health and Production. Technical Sales Advisor. Key account manager. He has national technical-commercial responsibility for Catalonia and Aragon and provides international support mainly in Mexico and Latin America.
Auditor and consultant in:
- Artificial Insemination Centers
- Breeder farms
- Sales of products and equipment in animal reproductive biotechnologies
- Sales and customer service follow-up
Gonzalo Fernández
Consultant Veterinarian – International Key Account Manager
Responsible for Veterinary Consulting and Key Account Management in Spain and Portugal, Europe, Africa and Asia (together with José Antonio García Ruvalcaba), as well as supporting Rafael Pallás when necessary, in the America.
Degree in Veterinary Medicine from the Complutense University of Madrid (2009). He holds a Master’s degree in Swine Health and Production (2012, Universities of Lleida, Zaragoza, Barcelona and Madrid). In the KUBUS Team since 2013
Adolfo J Molejón-García
International Key Account Manager & Product Development (Molecular Biology)
International trade focused on business development, implementing the company’s internationalization strategy. Also involved in the area of product development of products related to molecular biology, leading or supporting the development and implementation of products.
Doctor in Molecular Sciences, from the Autonomous University of Madrid, specializing in signaling networks and molecular oncology.
Ignacio Plaza Gordo
Technical Sales Advisor
Responsable técnico comercial a nivel nacional, para la Región Centro Sur (Andalucía, Castile and León, Castile la Mancha, Extremadura, Navarre and the Basque Country). Doctor in Agronomic Engineering and Animal Welfare from the Polytechnic University of Madrid.
Auditor and consultant:
- Insemination centers
- Breeder farms
- Sale of products and equipment for biotechnology and animal reproduction
- Sales and customer service follow-up
Involved in the development of new products, in collaboration with the electrical engineering department. In the KUBUS Team since 2018.
Rocío Hernández
Quality control
Dolores
Laboratory technician
Raúl García de Luis
GMP Production Manager
Responsible for the manufacture of hormonal drugs, applying correct manufacturing standards in contamination-free “Clean Room” facilities. In charge of the animal health production area, warehouse management and stock control of the multiplicity of products that Kubus has. Member of I+D+i projects with different collaborating entities.
Carlos Navalón
Electrical engineering and equipment repair
Pablo Buzarra
Product development, graphic design and marketing.
Development of packaging and graphic design projects for catalogs, events and social networks.
Design and prototyping of new products.
Diego
Technical Assistant in Electrical Engineering
Gosia
Administration
Juan Carbonell Castellón
Export/import manager and purchasing co-manager.
Marilia
Administration 3
Javier Muñoz Guitart
IT Manager – Architecture, infrastructure and systems development
Sergio
Android Developer
Fátima Cano Elez
Diluents production manager.
Jósef
Production
Marco
Production
David
Production
Raúl
Production
Company's current market share
Our commercial strategy has enabled us to achieve the following quotas. With the exception of Vietnam, where annual sales growth is 100% due to the huge transformation that the market has been undergoing for the last 5 years, in the rest of the countries there is a clear stagnation in the number of farmers and companies are beginning to compete for the same customers,
50
Spain, Central and South America
10
North America
18
Europe
19
Southeast Asia
10%
China
Quota trend in recent years and expectations for the next few years. The company's most significant customers.
The US market has suffered a significant stagnation and it is with new products that we plan to recover it, precisely this has been one of the major incentives to force the company to enter into this investment process and not to base the distribution of market shares on a price war.
The Latin American and Spanish markets are currently key for the company and we expect to generate growth in China and the USA in the coming years, in each of these markets with a specific strategy for the different livestock groups.
Structure and operation of the technical assistance network, if applicable.
The diluents and catheters, which are the company’s main sales product, require training in their handling, but since they are a consumable, they are maintenance-free.
This initial training has always been offered by Kubus and to date it is done by organizing technical seminars in collaboration with the local distributor who organizes the event and makes the call.
Annually each country is visited by our veterinarians to verify the storage conditions of the products, to help the final customers if there are reproductive problems in the farms, not only to solve problems due to a bad handling of the products, but also to help the farmer to recover normal fertility and management rates by checking everything related to reproduction in the farm.
When evaluating a potential distributor, it has always been a key premise that the distributor’s professional team should include at least one specialist in Reproduction.
Response time
In the event of incidents with any product unit, thanks to the company’s traceability system, all the information related to production and distribution can be obtained in a matter of seconds, and incidents can be reported in real time to the appropriate person and, in extreme cases, defective units can be withdrawn from the market within the deadline set by the distributors. At the national level, any significant incident is handled with a visit by a company veterinarian to the customer’s premises the day after the complaint is filed.
